Join Us For A Jam-Packed 1 ½ Day Workshop For MSPs:
How To Cash In On The Growing Demand For Cyber Security Solutions
Don't Be Left Behind! You'll Leave This Event With NEW Strategies, NEW Tools And NEW Information You Need To Know To Not Only Protect Your Clients From Cybercrime, But ALSO A Comprehensive Cyber Security Marketing Kit Chock Full Of Campaigns, Templates, Sales Tools And Strategies You Can Instantly Use To Attract More Clients And Sell More Managed IT Security Solutions
Here Are The 7 Biggest Take-Aways From The 2017 Workshop:
- An Extremely Effective 12-Month Marketing Toolkit To Fuel More Sales
The demand for cyber security solutions is at an all-time high – but if YOU aren't actively marketing and promoting your services, you can guarantee those opportunities will get snatched up by your competition. And if you're not talking to your existing clients frequently about cyber security, you can bet that one of your competitors will.
You don't want a client coming to you with a promotion from a competitor in their hand asking, "Why aren't you talking to me about this?" This toolkit alone will be well worth your time and the meager financial investment into coming. Why are we giving this away so cheap? Because our sponsors have picked up the tab to cover the costs of this entire event, giving us the ability to give it away for free to you.
- A "Rapid Response" Marketing Kit To Act On The Next
Big "WannaCry" Attack
This toolkit provided a plan (along with fill-in-the-blank templates) for talking to clients, prospects, media and community about the attack to further your position as the "go-to" expert for IT services and security, convert stubborn clients to finally take your advice on security and backups, reassure GOOD clients that you've got them protected AND provide help to those who fall victim.
- Details About The Latest Cyber Security Tools, Vendors,
Solutions And Strategies
When it comes to cyber security, you DON'T want to be left behind. During this workshop we brought together some of the leading experts in the IT services channel to talk to you about new trends, new solutions, new services and new you should be bringing to your clients – MANY that are brand new and starting to gain traction in the IT services channel fast.
- Lessons On How Other MSPs Are Packaging, Pricing And Delivering EFFECTIVE And Profitable Cyber Security Solutions – Even To MSP Clients
Attendees were given the opportunity see how other MSPs are packaging, pricing and delivering cyber security solutions. We gave away the answers to questions such as how to talk to your managed services clients about UPGRADING their services to a more robust solution and navigate the expectation that "you're already supposed to be doing this for me!", how to deal with stubborn clients who refuse to take your advice and buy the solutions you know they need (but will STILL HOLD YOU ACCOUNTABLE when they get compromised), what security tools and software are appropriate for various environments, clients and needs (HIPAA, PCI, GLBA, etc.) how to find good techs with specialization in security as well as NEW vendors who can help you deliver high-end security services WITHOUT adding to your headcount or recruiting expensive techs with hard-to-find experience and credentials.
- A Guide For How To Talk To Your Clients About Cyber Security, Backups
And Managed Services To Get Them To Take Your Advice Without
A Lot Of "Convincing"
Let's face it: Selling backups, monitoring and security solutions (prevention) is FAR MORE DIFFICULT than it should be. Prospects stubbornly argue that they are "fine" or believe "that won't happen TO ME," even though we know statistically it's only a matter of time. And believe it or not, all the news and hype around cybercrime is making it FAR MORE difficult to sell "prevention" IT solutions, not less, because it's desensitizing people to the dangers and, in a strange way, reinforcing their stubborn beliefs that it won't happen to them every time an attack happens where they weren't compromised. During this workshop, Robin will give you advanced influence and persuasion strategies for one-to-one sales, negotiations and marketing presentations to sell prevention services and solutions. As a warning, this is not "soft-serve" consultative selling B.S. you've been sold in the past. That DOES NOT WORK when selling prevention services; instead, we'll talk about specific emotional triggers and approaches that will compel a prospect to feel real urgency to take your advice about buying the managed services, backup and cyber security solutions they need to be safe.
- A Brand-New Marketing Automation Tool For MSPs That Make Marketing Infinitely Easier And More Effective
It's ironic: MSPs who should know the power, profit and efficiency delivered when technology is used to automate workflow, stubbornly (or foolishly?) insist on MANUAL processes or horribly inefficient tools to try and do marketing. For those still trying to use your PSA tool for marketing, or are attempting to manage your sales and lead generation efforts using 2-3 different marketing applications, this was a real eye-opener. It near impossible to do truly effective marketing and sales funnel management without the right tools. Without them, you ARE MISSING OPPORTUNITIES, dropping balls, not following up effectively and are making far more work for yourself than necessary. We'll show you the latest tools, software and auto-pilot marketing systems our most successful MSP members are using to automate their marketing.
- Networking With Successful Peers To Get Answers To The Most Pressing Business Challenges
You know there is nothing quite as powerful as getting together with highly successful peers WHO ARE ALREADY ACHIEVING THE RESULTS YOU WANT TO ACHIEVE so that you can learn exactly what they are doing and how they are doing it. At this workshop, my best and brightest "students" were in attendance, discussing what new opportunities are trending up in the IT services industry, what services and markets are HOT right now and what NEW vendors hold the key to additional sales and profits.