Speakers And Agenda
Main Session: 8:30 a.m. – 5:00 p.m.
Cocktail Reception And Networking: 5:00 p.m. To 6:30 p.m.
Main Session: 8:30 a.m. – 12:00 Noon
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There is no doubt about it: Robin Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 7,000 IT services business owners for over 13 years, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.
In addition to her hands-on experience in working with IT business owners, Robin runs a phenomenally successful and profitable multimillion-dollar services business herself. Unlike many "ivory tower" consultants who run a business in their dreams, she can speak from actual experience in marketing, packaging and delivering intangible services, dominating a niche, assembling a "dream team" of colleagues (staff) and building a raving-fan, loyal client base.
Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA's BreakAway, CT Summit, ASCII Boot Camps, MSPU Boot Camp and Strategies for Success, and has been interviewed and published in VARBusiness and Sales and Marketing Magazine. She writes columns for ITChannelInsight.com, eChannelLine.com, SMB Nation Partner Magazine and Microsoft's Partner website, and runs the largest, most successful sales and marketing coaching program in the world for the CEOs of IT services firms.
In addition to her extensive experience with IT services firms, Robin has also developed marketing strategies for over 4,500 businesses in 14 different industries across North America, Australia and Europe. This includes both online and off-line marketing strategies for computer training schools and universities, franchise organizations, software companies (Novell, SurfControl, AVG antivirus and Microsoft), financial services, seminars and events, member organizations and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful and sales-driven organizations in the world.
As Vice President of Business Development at Datto, Rob's role is to oversee many different aspects of Datto's business including Marketing, Global Sales, Partner Programs, Product Development and Training, all with the goal of helping our partners go to market.
With over 25 years of sales and B2B activities, Rob has extensive experience in IT hardware and software sales. All of Rob's industry experience has been working with 100% channel focused organizations and working directly with Channel VAR's, Solution Providers and Managed Service Providers in achieving their goals.
Prior to working with Datto, Rob has built successful sales teams in a variety of industries including Level Platforms (acquired by AVG), Compaq (acquired by HP).
Last 4 years running, Rob was named as one of MSP Mentors Top 250 people shaping the global managed services market. Rob is an Executive Board member at both ASCii and Comptia.
Specialties: Managing people and teams to success. Creating an ideal workplace, one that fosters success, accountability and loyalty. Building relationship and working with the channel specific to the IT industry.
After spending a year covering California as a Channel Sales Executive for Datto, Michael joined the Business Development team in February, 2016. As a Channel Sales Executive, Michael worked with existing Datto partners both on a broader scale, through facilitating marketing plans and webinars, and on a client specific scale, through vetting individual opportunities to ensure the proper business continuity solution was presented for each specific environment. In his role as Channel Development Manager, Michael represents Datto at numerous trade shows and technology conferences throughout North America, connecting with Managed Service Providers and educating them on the value a true business continuity solution.
In Robin Robins' book, Jay Ryerse is one of the top industry experts in developing and selling cyber security solutions for the SMB market. In fact, over the past two years alone, Jay has assisted or directly sold comprehensive cyber security solutions to over 2,000 end client sites all around the world. He is a long-time dedicated student of Robin's marketing, having been named Robin's spokesperson in 2015. On the technical side, Jay is a Certified Information Systems Security Professional (CISSP) with more than 20 years of experience providing Information Technology and security solutions to businesses of all sizes. Today, as the CEO of Carvir, he works closely with IT service providers to provide insight and best practices for selling to and securing business networks; especially regarding the latest methods for preventing today's cyber threats.
Charles Henson, the 2017 Technology Marketing Toolkit Spokesperson and Managing Partner of Nashville Computer, has single-handedly transformed himself into a well-known cyber security speaker and expert. Over the last two years, Charles has spoken to 38 different business audiences, with crowds ranging from 14 to 300 attendees. He's also been paid up to $2,500 to speak as a featured guest expert on the topic of cyber security protection. He is the co-host of InSecurity TV on the Really Cool Humans TV network and has been published in dozens of publications, including Wired.com, Nashville Business Journal and Bank Of America's Touchpoint In Technology. He has authored three books, including the Amazon best seller The Business Owner's Essential Guide To I.T. & All Things Digital 2.0,which he co-authored with a select group of IT leaders around the world. Charles is passionate about teaching members in the Technology Marketing Toolkit community and advising them on how to leverage speaking engagements, news interviews, teleseminars and webinars to grow their IT business, and has shared his message repeatedly on the How To Series and during Producers Club meetings during his Golden Cone presentations.
Tyler Moffitt is a Senior Threat Research Analyst with Webroot, Inc. He has been with Webroot since 2010 working as a key member of the Threat Research team, immersed deep within the world of malware. Tyler is focused on improving the customer experience through his work directly with malware samples, creating antimalware intelligence, writing blogs and testing in-house tools. Tyler has a passion for hands on learning as he spends his time gathering samples from the wild to test and improve Webroot capabilities to handle the latest malware threats.
As Senior Advanced Threat Research Analyst, Eric leads the reverse engineering efforts at rapidly growing anti-malware company Webroot. His expertise ranges from the research of operating system internals and malware analysis, to the identification and tracking of threat actors. Currently, Eric works very closely with the Webroot endpoint development team to improve the detection of sophisticated malware and aid in sealing off attack vectors. With that, Eric spends a lot of his time at work and at home alike in researching vulnerabilities and exploitation techniques, as well as their corresponding mitigation technologies.
Mark has over 25 years of experience in the IT field, with the last 15 years dedicated to providing software solutions to the VAR and Service Provider channels. During his time as a Sales and Account Manager with a Service Provider, he became familiar with the inner workings of MSPs. For the last 9 years, Mark has been with RapidFire Tools, delivering solutions to Managed Service Providers to help them better serve their clients and grow their business and revenues.
For the past seven years, Jeff Johnson has led Robin's 384-member Producers Club Master Mind group, working with top-producing IT business owners on a daily basis to further their businesses.
As a former MSP and client of the Technology Marketing Toolkit system, he grew his IT business in Sacramento from a nearly bankrupt operation to a managed services provider with $1 million+ revenue in three short years. Using Robin's marketing systems, his office was the #1 revenue-generating company in a 100+ franchise system and he was repeatedly honored in the franchise's system with awards, including 2005 Franchise of the Year, 2006 Outstanding Achievement Award, 2007 Peak Performance Award, 2008 Marathon Award (most managed services revenues) and 2008 National Leadership Award, and was the winner of the franchise's 2007 Sales & Marketing Contest, earning a brand-new BMW in the process.
In December 2009 he sold his MSP business to join Team Robin and continue pursuing his passion of working with small technology businesses to achieve the type of success that he found in using Robin's sales and marketing systems.
If you want to know the secret behind Robin Robins' impressive marketing engine, you've found it. Allison Foelber is the VP of Marketing and Infusionsoft Ninja at Technology Marketing Toolkit where she is responsible for the strategy, management and implementation of the highly sophisticated and aggressive marketing engine for the company.
Her experience expands across multiple channels, including digital marketing, SEO, direct mail, social media, webinar/seminar execution, public speaking, print, and more. Her true expertise is in using these different mediums and marketing strategies to design, build and execute highly developed, automated, multi-channel marketing and sales processes that produce real results.
Before moving into the role of VP of Marketing at Technology Marketing Toolkit, she was the Director of Marketing for a fast-growing MSP in Southern CA where she was a key part of the executive team that more than doubled the company's revenue from $2.5 million to over $6 million in revenue in just a few years using the campaigns and strategies that Robin teaches. The successes she had in marketing led her to be the only non-CEO ever to be a finalist in Robin Robins' annual Better Your Best competition that highlights the Technology Marketing Toolkit's top performing clients.
Allison is an integral part of the Infusionsoft CRM execution team for Technology Marketing Toolkit and also currently leads the Advanced Implementation division team for the company's Infusionsoft for MSPs product where she helps clients leverage the marketing automation power of the software to organize and get a handle on their sales and marketing process so they can move prospects through their sales funnel faster. The marketing automation tactics that Allison teaches helps MSPs spot gaps and trends in their sales process so that they can avoid missed opportunities and dropped balls and introduce massive efficiency in order to generate MORE leads with fewer people, time and resources.